Powermatte Lip Pigment "American Woman" is a chestnut rose shade with warm undertones and a matte finish. I think this shade is quite universal and will suit many women with different skin tones and hair colours. This lip product had a fluid consistency that allows the colour to glide on smoothly. The formula also takes a few seconds to dry down and set in place. One coat is enough to completely cover your lips. The formula is non-transferrable.