make sure you always fully prep your skin before applying makeup. i love to exfoliate my face and lips before a big night out or special occassion that way the makeup looks flawless. However i also always double cleanse, tone, apply a face serum and eye serum. i would then follow with an eye cream and then moisturise the face and neck i am getting old so i need to do all this haha Then make sure you always apply a good quality primer, a hydrating primer especially if you have dry skin like myself xxx