As someone with a very pale complexion (with ultra cool undertones), foundation has always been a battle. That was until I found the “light reflecting foundation” - I use shade Oslo which is the most perfect match. I have even been asked if I’m even wearing foundation it’s that much of a good shade. I don’t overuse it as I love a sheer coverage which still shows skin. I do love how it’s buildable, so when I’m off out I can layer and create an even more flawless and glam look. I like to apply concealer first, then foundation. I use a sponge that’s slightly damp (either water or a setting mist). The foundation sits on the face lovely, my skin can breath and it doesn’t clog my pores, which is a huge plus for my blemish prone skin. “Award winning” for a reason!