I absolutely love this lip pigment and my favourite shade is American Woman. I love the texture and the wear of this liquid lipstick it keeps the lips soft and smooth. The applicator is the perfect size and firmness to effortlessly use it to line the lips first and then apply the colour to fill in the whole lip area. When first applied this liquid lipstick looks slightly glossy and then dries quickly to a matte finish. The lips are left looking so defined and attractive and the wear is quite long lasting. it is not as long lasting as some but I am totally happy with the wear. The colour American Woman is a really nice Chestnut Rose shade that is very complimentary. I love to wear it on it's own and sometimes I apply clear lip gloss on top. I would recommend this great product.